Naming hygiene is currently "Moderate". Several campaigns contain Dutch terms or references to the old brand name, which complicates management and filtering.
| Campaign ID | Current Name | Issue Found | Hygiene Status |
|---|---|---|---|
| 9944613518 | NL - Piped Piper - Branded Shopping | Reference to old brand name | Action Required |
| 9904089729 | NL - NB - Search - Large format prints | Includes Dutch term "Afdrukken" | Action Required |
| 21123818831 | 02 - Search - Materials - max clicks... | Deviates from standard NL prefix pattern | Action Required |
| 23548471612 | NL - Piped Piper - Photo framing | Dutch term "Foto inlijsten" used originally | Action Required |
Critical configuration errors identified in targeting settings that can lead to inefficient spend.
| Campaign | Setting Category | Issue Found | Recommendation |
|---|---|---|---|
| NL - Piped Piper - Photo framing | Location Targeting | Set to "Presence or Interest" | Switch to "Presence" only. |
| NL - Brand campaign - Piped Piper | Network Settings | Search Partners Enabled | Disable Search Partners for Brand purity. |
| Performance Max - General | Asset Automation | Text & Image Extraction Enabled | Review for brand consistency or disable. |
Structural health check for account-wide integrations and cleanliness.
| Category | Finding | Hygiene Status |
|---|---|---|
| Google Analytics 4 Link | Standard link not explicitly verified in primary product link scan. | Missing/Review |
| Merchant Center Link | Correctly linked (ID: 215633164). | Healthy |
| Auto-Tagging | Enabled. | Healthy |
| Empty Ad Groups | Shopping campaign has 5+ ad groups with 0 traffic in 30 days. | Consolidate |
NL - [Category] - [Type] - [Detail] format using English terms only.